When two crafty types put their heads together, they not only create a product that is well made and thoughtful but also very useful. The only thing they needed next was a brand to match.
The ‘Cozy-up Belt’ is a simple solution to aches and pains without medication. A stylish belt that conceals a tiny hot water bottle which you tie to the spot you need. Bee & Lily make them all individually with care and attention, they choose the best fabrics and colour combinations. So any brand they chose would need to match this eye for detail and style.
The name Bee & Lily is a combination of the two founders pseudonyms and just happens to be a good starting point for ideas. We decideded that the best route would be for truly unique typography to match the company. I kept the script extra curvy and loose for a slightly friendlier feel. I also made sure the line width suggested that letters were hand-written.
The color scheme was left simple, the two founders favourite colours of course, a sunny and bright yellow paired with a rich Grapefruit pink.
Overall the project was really fun, especially the practice with custom lettering and getting a brand onto a physical product. The end result is fun and bespoke to Bee & Lily.