While at Condiment I saw the conception of a simple booking system for B&Bs, Inn Style. It’s easier, better looking and cheaper than any other you may have used . This is why Inn Style deserved a great brand.
Most other similar apps look daunting, stale and dull. Inn Style needed to be new and fresh, to help shake up the market a little. I initially took inspiration from motel Americana, especially neon signage. The style and typography are unlike anything we have in the UK, so it made sense that such a contrast would match the difference in the new from the old ways of booking.
A heavily manipulated typeface, plus a modern and varied color scheme, bring the logo together perfectly.