Suffolk Community Foundation is one of the most generous and well-known charities in Suffolk. They help many worthy causes across the county and hold popular events.
I was tasked with giving their brand a slight face-lift as it was getting a little tired. Also, they were planning to add a new face to the charity. ‘Suffolk Giving’ is designed to be a recognisable brand associated with Suffolk Community Foundation.
I started by getting rid of the existing typeface and then began freshening up the ‘sun’ motif by standardising the angles and ray length, it was also set to a tight grid. For Suffolk Giving I kept to the same grid but with a twist. The idea was to suggest a ‘totaliser’ like the ones you find in village halls and church fetes.
Both brands are different but very much the same, a perfect link. The brighter colorscheme of Suffolk Giving adds a slightly friendly quality opposed to the more formal purple.